Ep147: The Self Milking Cow with Frank Kern

May 5, 2019

Frank Kern, a prominent figure in online marketing and entrepreneurship, joins the conversation to explore the concept of the 'self milking cow.' He emphasizes the danger of entrepreneurs trying to handle every aspect of their business and the importance of focusing on idea generation instead. Discussion highlights include the value of delegation, viewing hiring as an investment, and the significance of team building. Kern champions the need for creative leaders to streamline their processes and cultivate a loyal customer base for sustained success.

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Intro

00:00 • 3min

Elevating Business Success

03:03 • 11min

Embracing Creativity and Efficiency in Work

13:55 • 19min

Empowering Others Through Teamwork and Delegation

33:03 • 1min

Rethinking Hiring as an Investment in Business Success

34:33 • 2min

Streamlining Your Daily Tasks for Efficiency

36:45 • 5min

The Power of Ideas in Business Execution

41:19 • 9min

Ending the Journey: Resources for Business Growth

50:08 • 2min

Today on the More Cheese Less Whiskers podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’.

We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’.

They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm.

The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk.

I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work.

That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture.

We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming.

In the meantime, enjoy this one. I think you're really going to get a lot out of it.

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