Monica Rigali | VP of Global Brand Management at JanSport

Did you know, long before JanSport was on the backs of every middle schooler in America it had once been a handmade pack for a group of Mt. Rainer hiking hippies? We didn't either until this week's guest revealed the origins of JanSport, a pop culture icon and America's essential backpack for more than five decades. In our first episode of 2023, host Gabriella Bock is joined by Monica Rigali, JanSport Vice President Global Brand Management, to discuss how the brand has evolved and remained relevant to decades of young people, as well as her take on the big Gen Z trends that will define the new year. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.