Bloomberg Businessweek ICYMI: Dallas Mavericks Embracing the Cooper Flagg Era
Jul 29, 2025
Rick Welts, CEO of the Dallas Mavericks and a Basketball Hall of Fame executive, dives into the exciting new era with top draft pick Cooper Flagg. He discusses the Mavericks' strategy to rejuvenate fan engagement and community trust, particularly after the controversial Luka Doncic trade. Welts also shares plans for a new arena and explores the evolving landscape of basketball media and gambling legislation. Excitement builds around Flagg's entry as the team aims for resurgence, set against the backdrop of a changing NBA.
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Cooper Flagg's Promising Arrival
- Cooper Flagg arrived in Dallas with his supportive family and a great mindset.
- His work ethic and attitude give strong hope for his future impact in basketball.
Fan Base Reacts and Recovers
- Trading Luka Doncic caused a strong negative fan reaction and online backlash.
- However, season ticket sales and sponsorships have rebounded with Cooper Flagg's arrival.
Rebuild Trust with Community
- Rebuilding trust requires leveraging deep community engagement and a winning team.
- Combining goodwill and success will help the Mavericks regain pride and fan loyalty.