More Than A Lawyer with Holly Cope Confessions of a Global Managing Partner: Leveraging LinkedIn as a Lawyer with William Peake
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Jan 12, 2025 William Peake, global managing partner of Harneys and LinkedIn influencer, shares actionable insights on building a personal brand on LinkedIn as a lawyer. He discusses the importance of authenticity and meaningful engagement to foster professional connections. Peake dives into innovative leadership strategies to combat toxicity in law firms and emphasizes the need for cultural change. He also reflects on the dynamics of self-deprecation in professional settings, highlighting the impact of genuine storytelling over superficial metrics.
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Authentic LinkedIn Engagement
- Create useful and engaging LinkedIn posts that offer fresh perspectives.
- Avoid contrived posts solely for likes, focusing on authenticity instead.
Viral vs. Meaningful Posts
- William Peake's viral airport celebrity post garnered many impressions but lacked substance.
- A subsequent post about partnership, though less viewed, sparked meaningful discussions.
Authenticity and Professionalism
- Encourage authentic personal branding on LinkedIn within broad professional guidelines.
- Encourage sharing diverse perspectives, like "a day in the life" posts from trainees.