#124 The Vision-Based Product Strategy

In today's episode, titled "The Vision-Based Product Strategy," our hosts Alex and Christian tackle the challenges and importance of having a clear product vision. They discuss the common pitfalls of defining a vision and how it can lead to misalignment within the company. Christian challenges the traditional approach of creating a single inspiring sentence and emphasizes the significance of also including the "what" and the "why" in the product vision. The conversation evolves into distinguishing between a company's mission and its vision, and how these two aspects need to be aligned to drive success. Get ready for an insightful discussion filled with practical advice on crafting a strong product vision.

What we've covered:

(00:02:34) Defining an inspiring, world-changing vision.

(00:04:18) Product vision = future state and covers the what and why

(00:07:53) The mission in concise sentences.

(00:10:30) Vision and missions in multiproduct companies

(00:14:59) Alignment with input from teams.

Blog Article: https://www.product-bakery.com/blog/product-vision-strategy

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