Ten Years In The Making

014: Creating Content and Scaling DTC Brands with Ari Murray

Feb 23, 2023

38:05

As the concept of personal branding continues to explode, many creators have the same question: Where do I start?

Today, I’m sitting down with Ari Murray, the VP of Growth at Sharma Brands and creator of Go-to-Millions at Workweek, a marketing and founder-focused newsletter with more than 25,000 subscribers.

Ari goes over all things content creation — from idea generation to evaluating quality to not letting perfection get in the way of creating strong content.

You’ll also hear how Ari collects emails for her newsletter, the importance of knowing your content inside and out, and how she made her way into the media industry after dropping out of law school.

Key Takeaways with Ari Murray

What content creators can learn from Mr. Beast.
Prioritizing altruism over profit as a growth strategy.
Pivoting into a new field after your initial career intentions don't align with your happiness.
How learning on the job inspired Ari to launch the Go-to-Millions newsletter.
How can you start a newsletter?
Where should you set the bar for quality on content creation?
Tips for content idea generation.
Wrestling with the constant demand of content creation.
The unexpected benefits that come from seizing opportunities that come across your radar.
The dynamics of working in the same industry as your spouse.
If you have no current personal brand, where should you start?
Dealing with elements on your content that may not be perfect — but pushing forward anyway.
How Ari collects emails for her newsletter.

Want the Full Show Notes?

To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/14

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