Sales Transformation #173 S2 Episode 42 - From Employee #6 at Bomb Bomb to Chief Evangelist with Ethan Buete
HIGHLIGHTS
01:19 How it all started for Ethan and how he transitioned to his new position which is Chief Evangelist at BombBomb
10:55 How to NOT miss an opportunity in terms of video emails
22:44 The "Holy Grail" and debunking it in the world of sales
35:00 The default go-to is not good enough, Ethan explains what it is and why
43:50 How to contact and connect with the movement Ethan and his team is trying to do
QUOTES
12:19 "Whether it's someone you've never met, like you and I call going back and forth before we got on this call. I don't know when I'll meet you in person. I hope to one day, but in the meantime, I still feel like I know you, and whenever we do meet, I'm going to feel. Like we've already met. I've had that happen so many times with people."
19:50 "One line of text minimum to compel them to play the video. It's either a promise of value, something fun and provocative, a reason to click to play. And then when line underneath the video to drive the call to action just to make it more approachable. But don't just send a video for them to watch it but give them a reason to watch it."
23:25 "Stepping out from your cloak of digital anonymity and presenting yourself and being who you are and introducing yourself to other human beings as we would at any kind of a social function"
30:38 "The machines know that that person 14 times through their behavior said, 'I don't care what this person has to say...' So the person has made that decision, but the machines are going to increasingly choke your opportunities to reach that type of person ever again in the future. And if you're blind to that, you are not set up for success tomorrow."
39:21 "We need to start thinking about the people before we design all these things. If it's designed to serve them. The last thing I do draw out is the relationship between environmental pollution and digital pollution. And I'll end on this kind of back and forth between the two, just as poisoning our air, water, and soil. We're poisoning ourselves."
Learn more about Ethan in the links below:
- LinkedIn - https://www.linkedin.com/in/ethanbeute
- Website - https://www.BombBomb.com/book
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Learn more about Collin in the link below:
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