
All Things Negotiation David Neeleman: The JetBlue founder who built five successful airlines
In this episode, Stan welcomes David Neeleman, a renowned figure in the airline industry, for an in-depth conversation on the intricacies of building successful airlines. David, who has founded five airlines including JetBlue and Breeze Airways, shares his insights on effective negotiation, leadership, and personal growth. The discussion covers his career journey, significant milestones, key strategies in negotiating with stakeholders, and maintaining a strong company culture. David also opens up about challenges, including his time at Southwest Airlines and the infamous Valentine's Day crisis at JetBlue, and the lessons learned from these experiences.
01:04 David Neeleman's Early Career and Morris Air
02:21 The Sale to Southwest Airlines
04:43 Challenges at Southwest and Moving On
06:33 Founding WestJet and Navitaire
09:40 The Birth of JetBlue
11:17 JetBlue's Success and Differentiation
13:29 Negotiating with Boeing and Airbus
16:03 Customer Engagement and Communication Strategies
22:14 Total Transparency and Accountability
22:39 The Valentine's Day Massacre Crisis
25:43 Lessons from Getting Fired
29:51 Founding Azul Airlines
32:18 Navigating Cross-Cultural Challenges
34:14 The Success of Breeze Airways
42:25 Effective Negotiation Strategies
43:34 Advice for Young Professionals
Host Stan Christensen has spent his career working as a professional negotiator in a variety of arenas. He has also taught a popular course on negotiation at Stanford University for over twenty years.
