Raising Private Money with Jay Conner Confidence, Mindset, and Programs: The Secrets to Raising Private Money in Real Estate
***Guest Appearance
Credits to:
https://www.youtube.com/@WealthOnMainStreetPodcast
“Raising Private Money with Jay Conner, Richard Canfield & Jayson Lowe”
https://www.youtube.com/watch?v=HBCKj5Uz6L4&t=4s
When it comes to real estate investing, one of the greatest hurdles for both new and seasoned investors is finding the capital to fund deals. In a recent episode of Raising Private Money, industry expert Jay Conner sat down with Richard Canfield and Jayson Lowe to reveal how private money can be a game-changer for building a thriving real estate business—without reliance on banks or traditional lenders.
What is Private Money?
Jay Conner breaks down private money to its simplest form: “Private money is money that is borrowed from a human being, from human beings. We’re talking about doing business with individuals just like you and me.” Unlike institutional sources, like banks or hard money lenders, private money is a direct relationship between the real estate investor and an individual lender—often someone with investment capital or retirement funds seeking better returns.
Private lenders aren’t just entities—often, they’re people in your network or community, looking for “really high caliber opportunities” to grow their wealth safely and securely. As Jay Conner shares, there are trillions of dollars sitting in retirement accounts in the U.S. alone, waiting to be put to work.
Making the Shift: From Banks to Private Money
Jay Conner’s story is a familiar one. For years, he depended on banks and mortgage companies to fund his deals until, seemingly overnight, his lines of credit were frozen. Staring at the possibility of missing six-figure profits on deals he had under contract, he realized he needed to find a new way. The answer: private money.
Within 90 days of making the switch, Jay Conner raised over $2 million. By eliminating the bank from the equation, he found new freedom and flexibility, setting his own terms and interest rates, with no application or approval process.
How to Attract Private Money—Without Begging or Selling
A key takeaway from Jay Conner is that raising private money isn’t about desperate begging or high-pressure selling. Instead, it’s about education—“I put on my teacher hat.” Instead of pitching, he teaches people about the opportunity of private lending. He explains his simple, straightforward program: offering 8% interest, no origination fees, notes backed by real estate, and transparent, safe terms.
This approach reframes the conversation. Jay Conner isn’t asking for a favor—he’s offering an opportunity. As he says, “In this world, there’s no rejection. You cannot be rejected if you’re not asking for the money. I’m teaching how they can get high rates of return safely and securely. They said, Wow, I want to do this.”
Common Mistakes—and Red Flags—When Getting Started
Both for new private lenders and investors, Jay Conner highlights some essential best practices:
- Never loan out unsecured money: Always back loans with real estate, not just a promissory note.
- Know who you’re doing business with: Trust and confidence in the operator (the real estate investor) matter as much as, if not more than, the property itself.
- Beware of scams: Steer clear of “private lenders” offering unrealistically low rates (like 3%) and demanding upfront application fees.
Confidence and Clarity: The Real Key to Raising Capital
If you’re a new investor worried about your lack of track record, Jay Conner’s advice is clear: confidence is critical. “Nobody’s going to loan you money for your real estate deal unless you believe in y