Sustainable Revenue Growth and Cohesive Leadership in Mortgage ft. John Hedlund

In this episode of The MikedUp Show, we sit down with John Hedlund, a distinguished leader in the mortgage industry with a career spanning over three decades. John has played a pivotal role in shaping the financial services landscape, leading some of the largest financial institutions and mortgage lenders in the United States. From his beginnings at the Royal Bank of Canada to founding AmeriHome Mortgage—one of the largest correspondent lenders in the country—John's journey is one of leadership, strategy, and innovation. Recently, John founded Adanac Advisory Group, a boutique consulting firm designed to help businesses optimize their vision and achieve sustainable growth.

John shares his personal experiences and lessons learned from guiding AmeriHome through its inception, its rapid rise to becoming the second-largest correspondent lender, and its successful acquisition by Western Alliance Bank in 2021. His insight into the importance of adaptability, strong leadership, and long-term vision in a cyclical industry offers invaluable lessons to mortgage professionals at every level.

In this episode, we dive into John's thoughts on the current mortgage landscape, the increasing role of fintech and automation, and how companies can not only survive but thrive in a highly competitive market. John stresses the importance of fostering a cohesive leadership team and shares strategies for balancing short-term objectives with long-term vision. Whether you're looking to scale a startup or lead an established business through challenging times, John’s advice will guide you toward becoming a more effective and innovative leader.

Additionally, John reflects on his leadership roles in industry organizations like the Mortgage Industry Standards Maintenance Organization (MISMO) and the California Mortgage Bankers Association (CMBA). He discusses how advocacy is critical in navigating regulatory changes and shaping the future of the housing market.

Through his deep understanding of origination, correspondent, and capital markets, John presents a holistic view of the industry and offers practical advice on how to lead a business to long-term success. He emphasizes the importance of technological innovation, particularly in AI and automation, in maintaining a competitive edge in today’s market. As a leader who has consistently driven both revenue growth and cost reduction, John’s insights are not only timely but essential for anyone looking to succeed in the mortgage space.

Whether you're a CEO, a startup founder, or someone aspiring to be a top leader, this episode is packed with actionable insights on leadership, strategy, and innovation. John Hedlund's unique perspective and wealth of experience make this one of the most informative episodes of The MikedUp Show yet.