Entrepreneur Conversations How I created a thriving wedding business from a crumbling pile of bricks... - Kelly Sinnott Ep.30
Nov 19, 2025
Kelly Sinnott, Managing Director of Baddow Park House, transformed a crumbling estate into a high‑performing luxury wedding venue. She talks leadership, building a service‑driven team, and designing systems that keep events flawless. Topics include pricing strategy, ceremony‑only offerings, recruitment and training, tech and outsourcing, and creating unforgettable first impressions.
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From A Pile Of Bricks To A Wedding Venue
- James bought Baddow Park House as a crumbling estate and intended only to buy the industrial part of the site. Two weeks before completion the buyer pulled out and the Martins pivoted to run the house as a wedding venue with Kelly's help.
Bank Manager Turned Venue Director
- Kelly was a Metro Bank business manager who was coaxed into joining the project after James needed fast banking help. She left banking despite earlier reluctance and health concerns because she saw the venue's potential and wanted a meaningful next chapter.
Numbers Drive Venue Decisions
- James and Kelly emphasise that understanding numbers and forecasting is crucial for entrepreneurial success. They monitor sales, past performance, and forecasts weekly to guide decisions.