Enterprise Thought Leadership Eps.21 | New Technology: Part 2 - Leveraging AI to Unlock Creative Potential in Media
This second part of our two-part episode is a continuation of our exploration into AI's role in the media and entertainment sectors. It's a must-listen for anyone involved in integrating AI into these fields.
In this episode, Host Tim Bond of TechPros.io returns to discuss the evolving landscape of AI in Media & Entertainment. In this episode, Tim speaks with JJ Lopez Murphy, the Head of AI at Globant. The episode also features insights from Angelos Oconopoulos, Data Science and Analytics Director at Global, Europe's largest radio production company.
Building on the themes of the previous episode, this discussion focuses on the strategic implementation of AI in media, aligning technological innovation with business goals, and the ethical considerations surrounding AI in creative processes.
Topics Covered
The strategic alignment of AI with business objectives in the media sector
The integration of AI into creative workflows for enhanced efficiency and impact
Addressing the ethical, legal, and privacy concerns in AI deployment.
A big thank you to our guests, JJ Lopez Murphy from Globant and Angelos Oconopoulos from Global, for their valuable insights. This episode highlighted the need for aligning AI with business strategies, the transformative role of AI in creative processes, and the importance of addressing ethical considerations in AI deployment.
Key Discussion Points
Enhancing versus replacing human creativity with AI
Aligning AI objectives with broader business goals
The impact of AI on creative direction and company values
The importance of top-down and bottom-up AI adoption
Utilising feedback loops between AI, content data, and creators
Metrics and KPIs aligned with business objectives
The integration of AI tools into existing creative workflows.
Key Takeaways
AI should augment rather than replace human creators
Begin with clear business objectives and targeted metrics
AI goals must align with overall business objectives
Integration of AI into existing tools encourages adoption
Feedback loops are key for optimising business goal-oriented metrics
Human input is vital for legal and ethical AI deployment.
Resources & Links
Read the interview article capturing the main insights: https://insights.techpros.io/articles/globant-leveraging-ai-to-unlock-creative-potential-in-media-challenge-forum
Find out more about Globant: https://www.globant.com/
Tim Bond, Host & Founder, TechPros.io: https://www.linkedin.com/in/tngbond/
JJ Lopez Murphy, Global Head of Data Science and Artificial Intelligence, Globant: https://www.linkedin.com/in/jjlopezmurphy/
Angelos Oconopoulos, Commercial Data Science & Analytics Director, Global Media & Entertainment Limited: https://www.linkedin.com/in/angelos-oikonomopoulos-6690493a/
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