110. How to value the work you do

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When it comes to value, there are two ways to look at things:

1. The value of the expertise you have/bring to the table
2. The lifetime business value of the outcomes you create

In this episode, I break both of these down in an effort to help you understand the value at the table and also to keep it in mind when pricing your services.

The value of your work is not just the outcomes you deliver today, but the trajectory and foundation you build which lasts many years.

The value also comes from being able to hire you on demand instead of your clients needing to learn things themselves from scratch (a form of leverage).

There are many ways to think about the value you create for your clients, but these are two of the big ones.

Give this a listen and let me know how you think about value around these topics.

—k