Arts Management and Technology Laboratory Let's Talk: Streaming 2.0, the Music Industry, and Culture Shifts
Feb 27, 2025
Spotify’s new deal with Universal Music Group could revolutionize the music industry by enhancing engagement with superfans. The podcast explores the rise of lossless audio trends and how streaming platforms are reshaping listening experiences. The challenges independent artists face in gaining visibility are highlighted, alongside the economic pressures of monetization. Listeners learn about the importance of legal knowledge for musicians navigating this evolving landscape and the necessity of engaging audiences through innovative strategies.
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Streaming 2.0 Strategy
- Spotify's "Streaming 2.0" deal with Universal Music Group aims to segment subscription markets.
- It will capitalize on "superfans" willing to pay more for premium features like lossless audio and early ticket access.
Superfan Perks
- Spotify plans to offer premium subscribers perks like early ticket access and pre-sales for live events.
- This strategy aims to incentivize higher subscription tiers and boost live event attendance.
Flattening Music Culture
- Liz Pelly's book, "Mood Machine," criticizes Spotify for "flattening music culture."
- Mood-based playlists encourage passive listening, reducing active engagement with music.
