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Critiquing Disney's Strategic Moves & Bundling Choices; Navigating the Future of Streaming w/ Mariah Muscato
May 2, 2024
Join Fareed Mosavat and Mariah Muscato, a Director of Product at HubSpot, as they discuss Disney's strategic moves, bundle choices, and the future of streaming services. They delve into Disney's transition to technology, battles with activist investors, perfect bundling principles, pricing strategies, and the impact on platforms like YouTube. The conversation covers the evolution of Disney Plus, the streaming wars, and speculations on the future direction of Disney Plus and its competitors.
58:05
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Quick takeaways
- Optimizing bundles for super fans and casual viewers maximizes market share and audience engagement.
- Disney's strategy shift towards tech-focused streaming faces challenges like stagnant growth and activist investor pressures.
Deep dives
Optimizing Bundles: Balancing Super Fan and Casual Fan Overlap
The ideal bundle, as discussed in the podcast, minimizes overlap among super fans while maximizing overlap with casual fans. This strategy aims to cater to diverse audience segments and maximize market share. The perfect bundle concept, featuring seven billion products tailored to each individual's preferences, highlights the balance required to engage both super fans and casual viewers effectively.
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