Side Hustle School Ep. 3170 - Q&A: “Do followers still matter in the age of algorithms?”
Sep 5, 2025
In this discussion, the focus is on the evolving landscape of social media where algorithms dictate content visibility. The episode delves into the fading significance of follower counts, emphasizing the value of a loyal and engaged subscriber base. It's a reminder that quality interactions can still give creators a competitive edge, even amidst algorithmic challenges. Insights into maximizing reach and conversion in this new environment provide practical takeaways for aspiring side hustlers.
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Algorithms Drive Discovery Now
- Algorithms now decide who sees most social content, reducing the direct value of raw follower counts.
- This shift equalizes new creators' discovery chances but requires adaptation to platform dynamics.
Listener Question From Chloe
- Chloe from Central Texas describes how algorithms seem to decide whether posts get seen regardless of subscribers.
- She asks if follower growth is still worth pursuing for building a side-hustle audience.
Winners And Losers Of Algorithmic Change
- The algorithmic shift helps some creators and harms others depending on prior investments in followers.
- Adapting to the new reality matters more than debating whether it's fair.