#726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack

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Oct 24, 2024

Salome Schillack, a social media ad expert and founder of The Launch Lounge, shares invaluable insights on holiday advertising. She highlights common mistakes businesses make and how to avoid them. Discover why the holidays are prime for audience growth and the best times to launch ads. Salome offers strategies for identifying underperforming ads and tips for crafting eye-catching content. Learn effective targeting and cost-efficient methods to boost your holiday sales—it's never too early to get started!

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ADVICE

Focus on Marketing Fundamentals

Focus on marketing enough to build your audience and craft compelling offers.
Great offers combined with a growing audience make advertising easy.

ADVICE

Maintain Ad Spending

Maintain consistent ad spending, even small amounts, to avoid disrupting algorithm learning.
Continuous traffic flow improves the algorithm's ability to find your target audience.

ADVICE

Test and Monitor Ads

Test your offer with your email list first to ensure it converts before scaling with ads.
Monitor process numbers like CPM, click-through rate, and landing page conversion rate to identify underperforming ads.

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Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date.

Make more money this holiday season! Join social media ad expert Salome Schillack for her top strategies on selling more products during the holidays.

In this episode, we discuss:

(6:25) The most common mistakes businesses make with ads during the holiday season and how you can avoid them
(8:18) Why the holidays are the perfect time to grow your audience
(12:51) How to identify underperforming ads before it’s too late
(17:31) Top strategies for audience targeting
(20:41) Tips for crafting an ad that stands out in a crowded holiday market
(24:23) The best time to start running your holiday ads
(28:00) The role of organic content in supporting your ad campaigns
(31:09) Cost-effective methods to reach your advertising goals
(33:08) Why you should start building your holiday ads NOW!

Listen in and remember, it's never too early to get started. Here's to making this your most profitable holiday season yet!

Resources Mentioned in the Episode

#339: Facebook Ad Strategies To Grow Your Audience Now (No Matter Where You Are In Your Business) with Salome Schillack

Digital Course Academy

Foundational Facebook and Instagram Ads Digital Course

Follow Salome

The Launch Lounge podcast

instagram.com/the_launch_lounge

thelaunchlounge.com

Follow Amy

Online Marketing Made Easy podcast

instagram.com/amyporterfield

amyporterfield.com

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