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Online Marketing Made Easy with Amy Porterfield
#726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack
Oct 24, 2024
42:52
Snipd AI
Salome Schillack, a social media ad expert and founder of The Launch Lounge, shares invaluable insights on holiday advertising. She highlights common mistakes businesses make and how to avoid them. Discover why the holidays are prime for audience growth and the best times to launch ads. Salome offers strategies for identifying underperforming ads and tips for crafting eye-catching content. Learn effective targeting and cost-efficient methods to boost your holiday sales—it's never too early to get started!
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Quick takeaways
- Testing offers with existing audiences before holiday promotions ensures resonance and maximizes sales during high-consumption periods.
- Simultaneously engaging both warm and cold audiences alongside ad campaigns enhances conversion rates and prepares for successful holiday sales.
Deep dives
Crafting Effective Offers for Holiday Promotions
Understanding the significance of a strong offer is crucial for effective advertising, especially during the holiday season. Businesses should initially test their offers by sending emails to their existing audience to gauge interest; if the audience responds positively, this offer can be transformed into a holiday promotion. The key is to ensure that the offer resonates with the target audience, ideally using feedback from prior communications to refine the offer. This process aids in identifying winning offers that can be amplified through ad campaigns to maximize sales during high-consumption periods.
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