Product People Podcast Alex Bahlk | Value creation and value capturing | ep.13
In this episode of the Product People Podcast, João Moita interviews Alex Bahlk, Director of Product at Product People. They discuss the value equation, looking at competition and differentiation, exploring customer willingness to pay, pricing influence on perceived value, strengthening pricing power, prioritization, and the importance of boilerplate features. They also talk about pricing and the involvement of product managers in financial matters.
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Product Management community and Interim Product Management services. Our mission is to help companies discover and deliver great products faster. We empower Europe's Product Management community to share knowledge generously for free. We earn money with Interim product management services for parent leaves or when hiring is slow. We manage the unglamorous hands-on work of a Product Manager/Owner, Product Ops, or Product Leader on an interim basis (3+ months). We onboard fast, align teams, and deliver outcomes.
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Timestamps:
(4:50) Value equation
(6:22) Looking at the competition and differentiation
(10:16) Exploring customer's willingness to pay
(13:36) Pricing influence on perceived value
(16:01) Strengthening your pricing power
(18:08) Prioritization
(19:48) Boilerplate features that are necessary
(21:50) Pricing as high as possible
(24:14) PMs involvement in financial matters
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit getproductpeople.substack.com