Episode 2 Dominic Scaffidi - How to Market Without Marketing and Attract an Abundance of Clients
Mar 11, 2019
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Dominic Scaffidi, an innovative executive coach, shares his unique approach to attracting clients without any traditional marketing strategies. He discusses how aligning mindset with purpose can create abundant opportunities. Dominic emphasizes the importance of self-discovery and how our thoughts shape our reality. He challenges conventional coaching by advocating for clients' inner wisdom rather than providing direct answers. The conversation also explores the transformative power of embracing an abundance mindset and turning setbacks into growth experiences.
Dominic Scaffidi emphasizes the significance of aligning one's mindset with their goals before taking any action for business success.
The coaching approach focuses on awakening individual potential by facilitating self-discovery rather than providing direct answers to clients.
Recognizing the abundance in opportunities and resources can transform one's perspective from scarcity to empowerment in attracting clients.
Deep dives
Awakening Greatness
The concept of awakening greatness serves as a central theme in the discussion. It emphasizes that individuals possess inherent brilliance and wisdom which can be uncovered through the coaching process. Instead of providing direct answers or solutions, the coach facilitates a journey that reconnects clients with their innate potential. This approach promotes long-lasting growth, allowing individuals to discover their unique contributions to the world.
The Role of Being versus Doing
The podcast highlights the distinction between one's 'being' and 'doing' in the context of business success. While many believe that taking massive action is the key to overcoming challenges, the emphasis is placed on transforming one's mindset first. The way an individual 'is' fundamentally shapes their experiences and outcomes, suggesting that alignment of thought should precede any action. This principle underscores the importance of self-awareness and mindset in achieving a fulfilling and successful business.
Overflowing Abundance
The discussion presents the idea of overflowing abundance, suggesting that opportunities and resources are far more plentiful than most people recognize. This perspective encourages individuals to rethink scarcity and embrace the vast possibilities available to them. Whether it be clients, knowledge, or connections, the concept asserts that there is always an excess of what one seeks, once the right mindset is adopted. By recognizing the abundance around them, individuals are empowered to shift from a mindset of lack to one of abundance.
The Coaching Methodology
Dominic’s coaching methodology is rooted in a personalized approach that focuses on awakening an individual’s potential rather than merely providing instructions. He prioritizes understanding how clients think about their current challenges and gently nudges them to explore their beliefs. This process allows individuals to see new possibilities, leading to several 'aha' moments throughout their journey. As a result, clients leave with a sense of empowerment and insights that stay with them beyond the coaching sessions.
Trusting the Process of Growth
The concept of trusting the process of personal and professional growth is underscored throughout the conversation. Clients often face setbacks, but rather than viewing these challenges as failures, they serve as valuable learning experiences. Embracing the notion that everything happens for a reason fosters a mindset of resilience and curiosity. This perspective allows individuals to appreciate their growth journeys, even when faced with temporary disappointments or obstacles.
This is our second episode of the Business Brilliance Podcast!
We have a real treat for you today!
Dominic Scaffidi is someone I really admire. He is an executive coach who has a unique take on business, specifically attracting customers and clients. But Dominic does not do any marketing in his own business. He does not have any marketing strategy. He doesn't have a business plan either.
Yet he has a growing multi-six figure business.
In this episode, we talk to Dominic about attracting clients, how our thoughts create our reality, how everything IS always working out for us (even when we don't believe it) and he even proves it to me in my own life. I share a little about a nice manifestation that took me and my wife a while to achieve, and we look back at how we got there. Dominic also shares why he doesn't give answers to his clients and that blows my mind! We explore what coaching is a whole lot more! (You have to get to the part where he talks about action and abundance! approx 40 mins in.)
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