Commerce has been one of the most reliable revenue drivers in digital media—but something is shifting. Dotdash Meredith, Hearst, and Food52 have all made major cuts to their commerce teams in recent months. And yet, the industry is still projected to grow.
So what’s really going on?
In this episode, I sit down with Nilla Ali, former EVP of Commerce at BuzzFeed and now co-founder of GAAN Creative, to unpack the real reasons behind the shake-up: AI disruption, Google algorithm changes, Amazon commission cuts, and the rise of creator-led conversion.
It's the great commerce re-org!
Shift Happens with Litty Samuel