Nonprofit Lowdown Episode 21-Taking Your Brand to the Next Level with Emily Heyward
10 snips
Feb 14, 2019 Emily Heyward, co-founder of Red Antler, shares insights on branding beyond logos, lessons from iconic launches, and the emotional core of nonprofit fundraising. She emphasizes the importance of clear vision, audience-centric approaches, and concise messaging for enhanced brand communication.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Exploring Branding and Distilling Brand Essence
03:19 • 3min
Lessons Learned from Iconic Brand Launches and Applying Them to Nonprofits
06:32 • 2min
Enhancing Brand Communication Through External Perspectives and Clarity
08:09 • 2min
Emotional Core of Branding and Nonprofit Fundraising
10:33 • 15min