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There's a lot of power in consolidating your focus on one goal.
In this episode, I tell a story about how a client I'm working with lacked a cohesive focus among the team. We were doing a lot of things very well, but the team of about 8-10 people were all thinking in silos.
We were marching in different directions.
What we lacked was alignment around our goals. We lacked a core marketing strategy outside of the overall brand strategy.
In this episode, I break down what we did to get in alignment and how our decisions have led to a new lens from which to look at our marketing.
—k