GHP #23 - Making Breakfast Healthy Again with Andrew Maida of Flourish Pancakes!

Andrew is the founder of Flourish Pancakes, whose protein pancake mix has taken the Canadian breakfast industry by storm.

Flourish aims to reimagine breakfast with the belief that eating healthy shouldn’t be a chore. Improving eating habits can be achieved by transforming indulgent foods to fit your lifestyle. No elaborate prep or complicated instructions - just pure, organic, natural ingredients tastefully brought together in a simple way.

Andrew takes the time to share his journey of building an alternative healthy food brand loved by consumers in an ever changing and hard to please industry. He leans in on his experience of working with Arlene Dickinson from Dragon’s Den and how her fund, District Ventures, has helped scale Flourish to the next level.

So sit back, relax, and enjoy the show - maybe over a fresh stack of pancakes?

Timestamps
1:40 - Andrew’s journey to founding Flourish
5:15 - What was the first company name?
7:23 - Flourish Pancakes’ pricing strategy
12:20 - How Andrew came up with the pancake recipe
22:03 - How to get consistent repeat customers
26:10 - Businesses should compete on employee satisfaction
28:50 - Health Tip: Stay away from Big Brands
35:45 - Working with Arlene Dickinson
43:20 - Lightning Round