Public Relations and Credibility Marketing with Jimmy Moock and Elena Krasnow

Oct 22, 2024

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Public relations is an integral part of any marketing strategy. It plays an important role in enhancing credibility and driving business growth. Successful PR firms understand that building a reputation and lasting relationships with clients, stakeholders, and the media requires strategic thinking and planning.

This week, Jack Sharry talks with StreetCred's Managing Partner, Jimmy Moock, and Marketing Manager, Elena Krasnow, about public relations and credibility marketing in financial services. They discuss the key elements of successful PR strategies, the value of authenticity and active listening in building connections, and StreetCred's partnership with Future Proof, the world's largest wealth festival.

In this episode:

[01:21] - Jimmy's background and career path
[07:30] - What brought Elena to StreetCred
[10:41] - The Future Proof festival
[12:43] - The relationship between authenticity and active listening
[14:57] - The growth of Future Proof
[16:51] - What makes Future Proof special
[20:51] - Key factors for effective PR
[24:40] - Final thoughts and key takeaways

Quotes

[20:59] - "We take our clients and the work that we do for them personally. We leave it all out on the field. We bleed for them." ~ Jimmy Moock

[21:16] - "We believe that PR is a contact sport, meaning you need to be out on the field. Every one of us is doing every portion of client work because the minute we give that up is the minute our skills become rusty." ~ Jimmy Moock

[22:03] - "Being authentic is so critical, and being unafraid to connect business goals and personal stories and share vulnerable moments is something we encourage our clients to do." ~ Elena Krasnow

[22:29] - We all have money stories and ways money has shaped our belief systems. The more we bring those things and the human element to the surface, the more we can really drive success." ~ Elena Krasnow

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