065 - This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls "whyfinding." Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands—in both the pet space and beyond.

She's also spent a lifetime obsessed with color, of all things. Our conversation flows from conscious capitalism to applied color psychology to discovering your "legacy work." It's a meaty one this week!

What To Listen For:

The surprising source of most people's deeper purpose
What you're actually selling as an entrepreneur (hint: it's not pet photos)
How your business succeeds or fails in just 8-15 seconds
What to do about the mixed messages your website is probably sending
The 3 most important elements for creating an instant emotional connection
How to determine your brand's color personality...and why it matters

Plus, hear it here first, folks: In this episode, I reveal the incredibly exciting new direction of my own life's purpose!!

Resources From This Episode:

Color Personality Quiz
J. Nichole Smith: Building Brands that Matter on Facebook
Working With Dog on Facebook
Nichole's Instagram
Million-Dollar Dog Brand
Episode 43: Website Copy for the Win, with Kim Wishcamper
Hair of the Dog Academy (registration opens soon—get on the waitlist!)
Hair of the Dog Facebook group
Hair of the Dog Elevate coaching program

JOIN THE PARTY:

Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

The Power of Color and Why with J.Nichole Smith