
Freedom Focus Photography The Power of Color and Why with J.Nichole Smith
065 - This week my guest is J. Nichole Smith (Nic, for short) who specializes in what she calls "whyfinding." Drawing on her past experience as both a pet photographer and retail brand co-founder, along with lessons from a marketing master's degree, Nic helps entrepreneurs uncover their true purpose and transform their gifts into successful brands—in both the pet space and beyond.
She's also spent a lifetime obsessed with color, of all things. Our conversation flows from conscious capitalism to applied color psychology to discovering your "legacy work." It's a meaty one this week!
What To Listen For:
- The surprising source of most people's deeper purpose
- What you're actually selling as an entrepreneur (hint: it's not pet photos)
- How your business succeeds or fails in just 8-15 seconds
- What to do about the mixed messages your website is probably sending
- The 3 most important elements for creating an instant emotional connection
- How to determine your brand's color personality...and why it matters
Plus, hear it here first, folks: In this episode, I reveal the incredibly exciting new direction of my own life's purpose!!
Resources From This Episode:
- Color Personality Quiz
- J. Nichole Smith: Building Brands that Matter on Facebook
- Working With Dog on Facebook
- Nichole's Instagram
- Million-Dollar Dog Brand
- Episode 43: Website Copy for the Win, with Kim Wishcamper
- Hair of the Dog Academy (registration opens soon—get on the waitlist!)
- Hair of the Dog Facebook group
- Hair of the Dog Elevate coaching program
JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
