Co-founders Kristen Lunman and Natalie Fergusson from Powrsuit discuss empowering women in business leadership, their journey with Hatch, mentorship, networking, and strategies for promoting women leaders. They also talk about expansion plans and the upcoming launch of the PowerSuite membership network.
PowerSuit aims to empower women in leadership roles through courses, podcasts, and resources.
The founders recognized the importance of addressing unique challenges women face in financial empowerment and leadership.
Deep dives
PowerSoot offers leadership playbook for women in business
PowerSoot aims to address the underrepresentation of women in leadership positions in New Zealand businesses. The founders, Kristen Lumben and Natalie Ferguson, recognize the untapped potential of women in improving business performance and results. Through their platform, PowerSoot provides courses, podcasts, and resources to empower women in leadership roles. They offer a playbook to navigate the workplace on their terms, embracing their unique strengths and developing the skills to succeed. The platform also fosters a supportive network and community, recognizing the importance of networking and mentorship in women's professional development.
The journey from Hatch to PowerSoot
Kristen and Natalie discuss their previous venture, Hatch, which grew into a successful company that allowed people to invest in US company shares. However, they realized that women had unique challenges and barriers to overcome when it came to investment and financial empowerment. This observation led them to the creation of PowerSoot, a platform specifically catering to women's needs and providing tools to address the gender leadership gap in organizations. PowerSoot aims to change the narrative around money and wealth, emphasizing that it is not greedy for women to strive for financial independence and control.
Addressing the barriers and challenges faced by women
PowerSoot tackles the underlying barriers and myths surrounding women's abilities to succeed in a male-dominated workplace. The platform offers practical solutions and strategies for women to overcome these challenges, such as effective communication, conflict and relationship management, and time management. The focus is on empowering women at all levels of their careers and providing a supportive community. By addressing these barriers and fostering a network, PowerSoot aims to create systemic change and diversity in leadership positions.
Driving change and achieving success for both individuals and organizations
PowerSoot aims to drive change both at an individual level and within organizations. Through their pilot program, they have seen tangible improvements in participants' personal development, including communication skills and time management. Additionally, organizations have reported increased engagement and motivation among participants. PowerSoot also seeks to prove the financial value of investing in women's professional development, with the belief that diverse leadership teams lead to better performance. By providing quarterly reports and data showcasing the impact of PowerSoot, the goal is to influence organizations to invest in empowering women at all levels of their careers.
In Aotearoa only 10% of corporate CEOs and 29% of board members are women. Powrsuit co-founders Kristen Lunman and Natalie Ferguson believe this represents the largest potential to improve NZ business. Powrsuit is a self-described "leadership playbook", offering courses, podcasts and resources and a network of other leaders. This is the second time on the podcast for these two, who launched and scaled the hugely popular share platform Hatch, before completing a successful exit last year.