The A.I. Advantage Show™ Evolvepreneur® AIS002:046 [Kirsten Graham] A Journey with AI: Transforming Marketing from the Ground Up
Welcome to the Evolvepreneur A.I. Advantage Show
Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business.
My very special guest today is Kirsten Graham ...
Kirsten Graham is an entrepreneur who has partnered with Jeannie Wilson to help other entrepreneurs with their marketing and lead generation using AI tools and virtual assistants. Kirsten has been using AI tools like Jasper (now called Jarvis) for several years to help with content creation and optimization. She finds that her clients, many of whom are over 50 and starting new businesses, are generally open-minded about using AI as a tool to enhance their marketing efforts. Kirsten's company trains virtual assistants in the Philippines to use AI tools to help clients with tasks like video and podcast production, blog post writing, and social media marketing. Kirsten sees AI as a constantly evolving technology that businesses need to stay on top of, and she is excited about its potential to increase efficiency and productivity. Her advice to other entrepreneurs is to be open-minded about AI and to embrace it as a valuable tool, while also being mindful of potential misuse.
Key Moments:
- Kirsten and her business partner Jeannie use AI tools like Jasper/Jarvis and ChatGPT to help their clients with marketing and content creation.
- They train virtual assistants in the Philippines to use AI tools to assist their clients with tasks like video/podcast production, blog writing, and social media.
- Kirsten finds that many of their clients over 50 are open-minded and eager to use AI to enhance their businesses, contrary to common stereotypes.
- AI helps Kirsten's clients overcome challenges like writer's block and crafting effective video scripts/outlines.
- Kirsten emphasizes the importance of clients maintaining their authentic voice and personal stories when using AI, rather than relying on it completely.
- Kirsten sees AI as a tool that can make her team and clients more efficient, but cautions against overreliance or misuse.
- Kirsten is excited about the potential of AI but also concerned about the need for safety measures and ethical use.
- Kirsten's firm is looking to hire an AI specialist to help them stay on top of the latest developments and best practices.
- Kirsten advises entrepreneurs to be open-minded about AI and embrace it as a tool, while also being cautious of exaggerated claims.
- Kirsten's firm is launching a new program to help clients consistently get booked on podcasts with the help of virtual assistants.
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