Secrets of Staffing Success
[InSights] How to Recruit Outside of Job Boards in 2025
Apr 14, 2025
In this insightful discussion, Brad Smith, Chief Strategy Officer at Haley Marketing, shares two decades’ worth of expertise in the staffing world. He reveals strategies for recruiting beyond job boards, such as leveraging local Facebook campaigns that convert and the surprising ROI of employee referral programs. Brad also highlights the untapped potential of your ATS through segmentation and stresses grassroots methods like engaging with community organizations. Get ready to rethink your recruiting approach and unlock new talent channels!
32:03
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Quick takeaways
- Utilizing hyper-local Facebook campaigns and grassroots strategies can enhance visibility and tap into untapped labor pools effectively.
- Employee referral programs, often overlooked, can significantly streamline recruitment by leveraging existing networks for quality candidate sourcing.
Deep dives
Importance of Programmatic Job Advertising
Programmatic job advertising optimizes spending on job boards by allowing more precise control over how funds are allocated across different positions. This approach enables companies to set spending limits and automatically redirect funds to roles with greater hiring urgency, thereby reducing unnecessary expenditure. For instance, if a company receives enough applications for a high-demand role, the programmatic system can pause spending on that listing while reallocating resources to positions that require more attention. By utilizing data-driven decisions rather than emotional responses, staffing firms can more effectively manage their advertising budgets and improve application volumes.
