Make a difference in your destination by choosing a cause for your business to get behind. Donate to a non-profit organization or rally up your team for a volunteer project. Pick something that makes sense for your brand and aligns with your values. Already supporting a cause? Make it known on your About page or social media today. Don’t think of it as bragging. It shows that your company cares, helps spread the word of a charity that deserves attention, sparks real conversations about improving the lives of others and our planet, and encourages your team and guests to get involved.