Valuing one's own worth and setting prices according to personal value is essential for entrepreneurs and those building personal brands.
Brand clarity is crucial for online branding and attracting the right audience.
Finding a niche, building relationships with influencers, and leveraging social media platforms are key factors for success as a photography entrepreneur.
Deep dives
Importance of Pricing and Investment in Personal Growth
One of the main ideas discussed in the podcast episode is the importance of pricing oneself correctly and investing in personal growth. The speaker highlights that pricing oneself at a higher rate may result in less business, as not everyone is willing to invest in themselves. This insight is particularly relevant for entrepreneurs and those looking to build their personal brands, as it emphasizes the importance of valuing one's own worth and setting prices accordingly.
The Role of Clarity in Personal Branding
Another main idea addressed in the podcast is the significance of brand clarity in personal branding. The speaker emphasizes that lack of clarity is a common mistake in online branding, affecting positioning, content, copy, and overall success. Brand clarity is presented as essential for attracting the right audience and achieving desired results. The speaker promises to share a step-by-step process to help individuals gain brand clarity, emphasizing that it works for individuals at all stages of their personal branding journey.
The Evolution of a Career in Photography
The podcast episode also delves into the journey of becoming a successful photography entrepreneur. The guest speaker, an influential photographer, shares her personal story, starting from rediscovering her passion for photography after working in a different job. She discusses the importance of finding a niche and being specific about the type of photography one wants to pursue. The guest emphasizes the value of building relationships with influencers and leveraging social media platforms like Instagram for exposure and attracting new clients. She also mentions the need for continuous learning and staying adaptable in the constantly changing field of photography.
Importance of Being Yourself
Being yourself is a crucial aspect of being an influencer. By staying true to your own personality and writing content that resonates with you, you can attract engaged followers.
Building Relationships with Bloggers
Building strong relationships with bloggers is essential. Creating a comfortable and collaborative environment during photo shoots can lead to long-term partnerships, as influencers appreciate photographers who understand their vision and can capture their brand accurately.
One of the things I love about the business world is that there’s always a deep dive to be had into what’s going on behind the scenes - there are always “people behind the people.” Nobody succeeds in business alone, and it’s often those people and processes that are critical to executing the vision.
Enter Arielle Levy, our guest for today’s Beyond Influential. Arielle is a talented artist with an incredible eye for detail and aesthetics who works expertly behind the lens to bring top influencers’ visions to life.
Arielle is an Influencer Photographer & Brand Content Creator for lifestyle, fashion, and beauty bloggers throughout San Diego, and you’ve likely saved her photos as inspo for your own brand (think Skinny Confidential’s Lauryn Evarts).
In this episode, not only does Arielle give us the scoop on how she transitioned to her dream job as a photographer (including her pricing experiments, the value of niching down, and the Instagram hashtag hacks that brought in her ideal clients), but also her best photography secrets - from location and posing tips, to flat lay photography, and the exact editing apps and resources she herself uses!
Arielle brought the value in this episode! Whether you’re an entrepreneur on the market for a photographer, an influencer looking for some picture perfect tips, or a professional photographer yourself seeking to learn from the best, this is one episode you won’t want to miss.
We cover:
Pricing strategies to attract your ideal client;
Hashtags and marketing through Instagram;
The value in niching down;
How to style your profile feed attractively and take the perfect flat-lay;
Ideal lightings, poses, locations, and content that sells;
Arielle’s client process, biggest struggles, and how she manages a hectic schedule;
