Beyond Influential

#84 Arielle Levy on the Business of Influencer Photography: How to Leverage Instagram to Niche Down, Attract Ideal Clients & Take a Photo that Sells

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Jul 10, 2019
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ANECDOTE

Arielle's Start in Influencer Photography

  • Arielle Levy got her start by posting photos on Facebook and shooting people she knew for free or low cost.
  • Her breakthrough came from shooting fashion bloggers which spread through Instagram organically.
ADVICE

Targeted Hashtags Boost Visibility

  • Use localized hashtags with specific location and niche tags rather than generic popular ones.
  • This strategy helped Arielle gain visibility and attract local influencer clients on Instagram.
INSIGHT

Power of Niching Down

  • Niching down to a specific client type, like bloggers, simplifies your marketing and client attraction.
  • By specializing, Arielle attracted more consistent influencer clients ready to work with her.
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