Hugh Thomas is Co-founder and CEO of Ugly Drinks, the bright, groovy, retro looking cans of delicious, sugar-free, flavored sparkling water that just arrived from the UK after a few years of super successful sales across the pond. On this episode of ITS, Hugh and Ali break down Channel Strategy and how Ugly is growing from a UK direct to consumer brand into the US and our stores. They talk innovation and brand, and all sorts of ITS topics.
In the Sauce is powered by Simplecast.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
