Yuval is a product manager and entrepreneur with a passion for solving people’s pains through value-driven products. Yuval co-founded Analyzd, a fraud-protection company, which in 2011 was acquired by Klarna. Yuval joined Klarna and there he built the Klarna Tel-Aviv R&D center, founded the product group as Chief Product Officer (CPO) and finally acted as Chief Technology Officer (CTO). After 5 years at Klarna and 3 in Sweden, he moved back to Israel to build Impact Technology products for Israelis. In 2017 he cofounded RiseUp, a Profit-with-Purpose startup on a mission to create a world in which anyone can achieve financial wellbeing. RiseUp uses cutting-edge technology, entertaining content and a community of 50,000+ members, to help Israeli families control their finances and start to save money. He is currently CEO RiseUp.