Talks at Google

Ep407 - Cole Nussbaumer Knaflic | Storytelling with Data

Dec 29, 2023

Cole Nussbaumer Knaflic, author of 'Storytelling with Data', discusses the importance of telling a story with data and offers insights on effective data visualization. They explore the power of storytelling in data communication and emphasize the significance of asking for action rather than simply presenting data. They also discuss the importance of color in data visualization and the value of continuous learning and using different tools for data storytelling.

55:45

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Episode guests

Cole Nussbaumer Knaflic

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Quick takeaways

Using clear and concise visuals can effectively draw attention to specific parts of the data.

Providing context and making data relevant to the audience improves audience engagement.

Combining effective visuals with a strong narrative creates powerful and engaging data stories.

Deep dives

The power of storytelling with data

In this podcast episode, author Cole Nussbommer-Naflic discusses her book, 'Storytelling with Data,' which teaches the fundamentals of data visualization and effective communication with data. She emphasizes the importance of going beyond conventional tools and using data to create engaging and compelling stories. Nussbommer-Naflic provides examples of organizations using data visualization effectively and offers insights on how to focus attention, leverage pre-attentive attributes, and tell a clear and captivating story with data.

Introduction

4min

Data Visualization and Effective Communication

8min

The Role of Pre-Attentive Attributes in Visualizing Data

8min

The Power of Storytelling in Data Communication

6min

The Power of Asking for Action

7min

Workplace camaraderie, writing a book, and thoughts on interactive visuals

2min

The Importance of Color in Data Visualization

17min

The Importance of Tools and Continuous Learning

6min

Cole Nussbaumer Knaflic visits Google to discuss her book “Storytelling with Data”.

It’s surprisingly easy to make a confusing graph. No one sets out with that purpose, but it happens frequently—across all industries and by all sorts of well-intending people. One way to avoid this challenge is to never simply show data, but rather to tell a story with it.

“Storytelling with Data” teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.

Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—and this book will give you the skills and power to tell it.

Originally published in November of 2015.

Visit http://youtube.com/TalksAtGoogle/ to watch the video.

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Talks at Google

Ep407 - Cole Nussbaumer Knaflic | Storytelling with Data

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The power of storytelling with data

Using visuals intentionally

The role of context in data communication

The impact of storytelling on data visualization

Practical tips for effective data communication

Remember Everything You Learn from Podcasts