Talks at Google Ep407 - Cole Nussbaumer Knaflic | Storytelling with Data
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Dec 29, 2023 Cole Nussbaumer Knaflic, author of 'Storytelling with Data', discusses the importance of telling a story with data and offers insights on effective data visualization. They explore the power of storytelling in data communication and emphasize the significance of asking for action rather than simply presenting data. They also discuss the importance of color in data visualization and the value of continuous learning and using different tools for data storytelling.
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Course That Launched A Career
- Cole describes how teaching a data-visualization course at Google led to broad internal rollout and global training trips.
- She credits that work with major personal and career events, including meeting her future husband at an early course session.
Design For Explanatory Analysis
- Focus attention deliberately when doing explanatory analysis and decide what you want your audience to see first.
- Use visual strategies to push background detail back and make the main message pop for a specific audience.
Preattentive Attributes Drive First Glance
- Our iconic memory detects preattentive attributes in fractions of a second and drives immediate visual focus.
- Strategic use of attributes like color or size lets you guide viewers to see the intended point before conscious processing begins.