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RealPage Says Rental Pricing Tech Is Misunderstood, but Landlords Aren’t So Sure
Jul 24, 2024
Discussing the controversies of RealPage's rental pricing technology and the legal concerns raised about potential price fixing. Landlords are skeptical of the implications of algorithmic pricing, sparking broader regulatory discussions.
11:17
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Quick takeaways
- RealPage emphasizes landlord autonomy in pricing decisions, but faces skepticism from property owners.
- Legal controversies surrounding algorithm-driven rent pricing highlight concerns about antitrust violations and rental cost impacts.
Deep dives
RealPage's Synopsis on Rental Price Tech
RealPage, a property management software company, clarifies its stance on suggesting rent prices to landlords, emphasizing that landlords retain decision-making power. Despite facing legal controversies, RealPage asserts that its software benefits renters and landlords by fostering competition in the rental market. The company's effort to address misleading claims through a digital booklet aims to demonstrate the integrity of its software and its impact on rental pricing dynamics.
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