DTC POD: How The Best Brands Are Built #192 - Keta Burke Williams, Aspen Apothecary: Producing and selling your first 500 units
While Aspen is still in its early days, we’re excited to have Keta Burke-Williams on the pod to discuss the logistics of building a fragrance company. In this episode of DTC pod, you’ll hear Blaine & Ramon talk with Keta about creating a scent, finding a manufacturer, finding her voice when pitching to VCs, optimizing for online and offline sales, being smart with your resources, and tapping into your network.
8:20 - 9:20 The inspiration behind Aspen
15:43 - 16:06 Consumer trust is fragile
32:34 - 33:24 Why being cheap is smart
19:06 - 19:43 How to sell a scent online
26:03 - 26:47 Combatting imposter syndrome
40:10 - 40:49 Don’t underestimate your network!
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Keta Burke-Williams - Founder of Aspen Apothecary
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel