DTC POD: How The Best Brands Are Built

#192 - Keta Burke Williams, Aspen Apothecary: Producing and selling your first 500 units

May 3, 2022

47:34

While Aspen is still in its early days, we’re excited to have Keta Burke-Williams on the pod to discuss the logistics of building a fragrance company. In this episode of DTC pod, you’ll hear Blaine & Ramon talk with Keta about creating a scent, finding a manufacturer, finding her voice when pitching to VCs, optimizing for online and offline sales, being smart with your resources, and tapping into your network.

8:20 - 9:20 The inspiration behind Aspen

15:43 - 16:06 Consumer trust is fragile

32:34 - 33:24 Why being cheap is smart

19:06 - 19:43 How to sell a scent online

26:03 - 26:47 Combatting imposter syndrome

40:10 - 40:49 Don’t underestimate your network!

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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Keta Burke-Williams - Founder of Aspen Apothecary

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel