#62 Affiliate & Influencer Marketing 101 with Kim Biddle

Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Thankfully, we've got resident expert Kim Biddle, founder of Clutch Affiliate to walk us through what we need to know. At Clutch Affiliate, Kim focuses on consulting with emerging brands on how to build and scale profitable affiliate programs for their DTC business. I got to meet Kim in real life at Expo West this year and she is an absolute delight and a long-time member and supporter of Startup CPG, so it so exciting to have Kim on the show today. Listen in as Kim shares about how to define influencer and affiliate marketing and key differences between the terms, considerations for launching affiliate and influencers programs, common compensation structures and tool ideas, how to measure success of a program, how to find affiliates and influencers, best practices and common mistakes, and more.

This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open! Go to applycolab.com

Episode Links:

• Clutch Affiliate website
• Kim's LinkedIn
• Kim's email: kim@clutchaffiliate.com
• Kim mentions Dovetale which is now part of Shopify Collabs
• Other affiliate tools mentioned: UpPromote, ShareASale, Refersion
• Brands with strong affiliate programs mentioned: Our Place, Seed Probiotics, Athletic Greens, Wise CBD, Redmond Electrolyte & Dr. James
• Tool mentioned for autosaving creator content: Archive 
• Podcast episode #59 with Oat Haus mentioned their influencer program (link to Oat Haus affiliate program)

Mondelēz International‘s SnackFutures CoLab program:

• Apply for the 2023 cohort here (open as of 9/20/22)
• Podcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanas
• Podcast episode with the Mondelēz International team about CoLab
• SnackFutures website
• Mondelēz International website

Show Links:

• Join the Startup CPG Slack community (8K+ members and growing!)
• Follow @startupcpg
• Visit host Jessi's Linkedin or website
• Questions or comments about the episode? Email Jessi at jessi@startupcpg.com