Discussing Google's AI advancements at Google Cloud Next, integration of AI in advertising, ethical debates on data harvesting, calls for misinformation safeguards, and the emotional depth of AI-generated music with Suno AI service.
Google Cloud introduced innovative features like audio input, video content creation, and meeting notes summaries through Vertex AI.
The competitive AI landscape is fueled by new model releases from OpenAI, Google, and Microsoft, showcasing continuous advancements and applications.
Activist groups urge for stricter measures against AI-generated misinformation, emphasizing the need for policies to combat deep fakes and enhance transparency in political content.
Deep dives
Google Cloud AI Highlights
Google Cloud's revenue has grown five times in the last five years with more than 60% of funded generative AI startups and nearly 90% of generative AI unicorns using Google Cloud. Google introduced Gemini 1.5 Pro through its Vertex AI platform, allowing audio as input among new features. Google Vids was unveiled for the workspace, enabling video content creation to replace slide decks. Additionally, Google Meet now offers meeting notes summaries for $10 per user per month.
AI Model Arms Race
OpenAI, Google, and Microsoft simultaneously released new AI models, fueling a competitive landscape in AI development. These releases signify ongoing advancements and applications within the AI field as companies strive to showcase new models and functionalities.
WPP Partnership with Google Gemini AI
WPP, the world's largest ad group, partnered with Google's Gemini AI to enhance advertising processes for brands like Coca-Cola and L'Oreal. Gemini AI is integral for tasks like ad narration, script generation, and product image creation within brand guidelines, fostering creativity, and predicting campaign effectiveness.
Activist Groups Push for Stronger Policies Against AI-Generated Misinformation
Activist groups are advocating for more stringent measures to combat AI-generated misinformation, including deep fakes, particularly in the context of upcoming national elections globally. They call for policies to prevent political propaganda, ban deep fakes, and increase transparency in AI-generated content and political ads.
Debating the Role of Technology and Information in Addressing Disinformation
Discussions revolve around the effectiveness of targeting technology versus actors and behaviors to tackle misinformation, with insights challenging the belief that the root issue lies solely in information. Emphasis is placed on societal challenges like lack of belonging and the need for humans, not machines, to address deeper issues. The evolving standards in AI music generation highlight the pursuit of surprising and delightful experiences, questioning traditional expectations.
Jeff Jarvis and Jason Howell discuss Google's AI announcements at Google Cloud Next, how AI is integrating with advertising and marketing, the ethical debates surrounding data harvesting, calls for stronger misinformation safeguards, and the impressive emotional depth of AI-generated music.
