Digital media's popularity challenges traditional newspaper readership in India.
Customs duty on newsprint increases costs for struggling newspaper publishers.
Deep dives
Decline of Physical Newspaper Readership
The podcast discusses how the traditional physical newspaper readership is on the decline due to the increasing popularity of digital media. With the rise of smartphones and social media as primary sources of news, only about 35% of Indians still read physical newspapers daily, compared to 37% in 2017. The shift to digital news consumption is further emphasized by the challenges faced by newspaper publishers during the pandemic, where declining revenues and disrupted supply chains contributed to a significant drop in profits.
Impact of Customs Duty on Newsprint
The episode highlights the impact of the government's customs duty on foreign-made newsprint on the newspaper industry. The reintroduction of this tax in 2019 led to increased costs for publishers, already struggling with declining readership and disrupted operations due to the pandemic. While the government halved the tax to 5% in response to industry representations, it remains in place to protect domestic newsprint manufacturers from dumped imports. Despite stabilizing newsprint costs and anticipated growth in print media advertising, the industry continues to face challenges in maintaining profit margins amidst customs duties.
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Challenges of the Newspaper Industry and Customs Duty
In today’s episode for 11th March 2024, we talk about the newspaper industry’s battle against customs duty and why it wants the government to waive the tax.
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