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Achieving time freedom is considered more valuable than financial freedom by many, including the speakers in the episode. They emphasize that while financial independence is often the goal, what people truly desire is the ability to spend their time as they wish. The discussion highlights the notion that passive income can play a crucial role in allowing individuals to fire themselves from traditional jobs, facilitating a lifestyle where personal time can be prioritized. Ultimately, creating assets that generate income without active involvement is viewed as a pathway to reclaiming this essential resource of time.