A conversation with Beth Hutchens and Amy Smilovic. Beth is the Founder & Creative Director of FoundRae, a collection of fine jewelry, more specifically intently crafted modern heirlooms for self-expression. Beth and Amy have known each other for more than two decades, as Beth’s origins in the fashion industry began when she co-founded Rebecca Taylor in 1996. The discussion touches on Beth and Amy’s shared experience founding luxury clothing brands in the late 1990s, coming up together in the industry, and Beth’s change of course in 2015 when she ventured into the world of jewelry – the ups and downs, first principles of success, and most prominently, the biggest risks and their respective outcomes. The episode was shot and produced live in at 666 Studios.