Dr. Elizabeth Fleming and Morgan Ashworth of Organizational Sherlocks welcomed Dr. Travis Goodson, CEO of InnoviDefense, to discuss his unconventional path into I/O psychology, the founding and rapid growth of InnoviDefense, and the critical importance of quantifying value in the field. Dr. Goodson emphasized the significance of a niche in I/O psychology and shared military leadership principles, including the "Task, Conditions, and Standards" method and the "1-3-1 rule" for problem-solving, which Morgan Ashworth and Elizabeth Fleming recognized as similar to their own organizational practices. The discussion concluded with a mutual appreciation for the insights shared and plans for future collaboration.