

How One Entrepreneur Constructed a Better Tomorrow (with Cheryl McKissick Daniel) SB1721
11 snips Aug 13, 2025
Cheryl McKissick Daniel, President and CEO of McKissick & McKissick, shares her family's remarkable journey in construction, emphasizing entrepreneurship across generations. She reveals strategies to turn challenges into opportunities, highlighting the value of reputation as a currency in networking. Cheryl discusses the importance of adapting financial plans and building strong teams to succeed. With insights on negotiation and resilience, listeners gain practical advice to thrive in their careers and businesses while navigating life's unpredictabilities.
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Two-Century Family Origin Story
- Moses McKissick I started the family's building trade in 1790 after being taught brickmaking while enslaved.
- That skill and location helped the McKissicks sustain a construction business across five generations.
Why Multi-Generational Survival Is Exceptional
- Passing a business through multiple generations is rare and exponentially harder at each stage.
- The McKissicks beat the odds by combining craft, local ties, and adaptive strategy over generations.
Mother Took Over And Won Clients
- Cheryl describes her mother taking over the firm when her father became ill despite minimal construction experience.
- Her mother fixed the firm's mistakes and won clients by prioritizing integrity and hands-on problem solving.