Notion's Community-Driven Approach for Social Success

Dec 15, 2023

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Have you heard of Notion? You’ve probably already been asked that question… and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it.

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Full Episode Details

Deemed by many users as their “second brain,” Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you’ve not already tried it out, this episode with Notion’s Head of Influencer Marketing, Lexie Barnhorn, may just convince you…

Lexie gives us a window into why everyone’s talking about Notion. It doesn’t matter whether you’re following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion’s growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.

We hear about Notion’s approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more!

In This Episode:

1:47 - An introduction to Notion
3:09 - Lexie gives an overview of Notion’s influencer marketing strategy
6:01 - How Notion utilizes unconventional use cases
8:33 - Lexie’s strategy for reaching new communities
10:43 - How Notion balances marketing use cases with product marketing
15:06 - Lexie explains how she acts as an influencer for Notion
18:48 - How Notion maintains brand continuity across platforms
22:14 - The universal truths Lexie has learned while working at Notion
25:40 - How Notion speaks with its community about future developments
27:15 - Notion’s approach to influencer sourcing
32:01 - The final two questions

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