Equity What you need to know about Google's search antitrust case
Nov 15, 2023
TechCrunch reporter Rebecca Bellan dives into the complexities of Google's ongoing antitrust case. She discusses Google's substantial payments to Apple for search ads and how these financial ties affect competition. The conversation highlights the potential for a more competitive search market, allowing startups to thrive without heavily relying on paid ads. Bellan also explores how younger users are shifting to platforms like TikTok, changing the landscape of search. Get ready for an insightful look at the future of tech regulation!
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Episode notes
Apple's Cut
- Apple receives a substantial 36% of Google's search ad revenue from Safari.
- This revenue-sharing agreement highlights the value Google places on maintaining its default search engine status.
Data Dominance
- Google's market dominance in search allows extensive data collection, refining its algorithms.
- The government argues this dominance stifles competition and innovation in the search market.
Innovation Debate
- Google defends its data practices as essential for innovation, citing regular Chrome updates.
- Conversely, the DOJ argues Google's innovation has stagnated due to lack of competition.