12: The State of the Channel in North America w/ Bruce Johnson

Can one sector of a business drive change in an entire channel?

Though the IT channel is has been around for many years, it is changing rapidly to a integrated solution based model.  One of the most significant change agents is the urgent need to integrate information security and cybersecurity into all IT products and services.

Bruce Johnson heads up Global Channels at BlueVoyant, a next generation cybersecurity provider built on a threat intelligence platform. BlueVoyant has leaders from diverse backgrounds, from executives at Morgan Stanley to members of the NSA and FBI.

Bruce and his team at BlueVoyant have seen first hand the widespread impact that information security and cybersecurity concerns have had on sales channels.  If a company is in the technology space, they need to have measures in place to protect their own information as well as the information of their clients. BlueVoyant helps neutralize those threats.

Bruce has experience working all over the globe, so we sat down with him to learn more about the state of the sales channel in North America, the differences between the North American Market and the European Market, and where he sees rooms for improvement in these channels.