Motley Fool Money The Labubu Economy
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Sep 16, 2025 
Sanmeet Deo and Asit Sharma, both analysts from Motley Fool, dive into the fascinating world of the collectibles economy. They explore how social media fuels trends and drives consumer behavior, particularly around quirky items like Labuboos. The discussion also examines the rise of companies like Popmart and the challenges they face in maintaining interest. They analyze the investment potential in collectibles and the importance of diversification while navigating risks in this unpredictable market. Get ready for stock picks related to these trends!
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How Crazes Function
- Crazes act like flash fires in the consumer marketplace, burning very bright and often very short.
- They rely on FOMO, novelty, social belonging, engineered scarcity, and reveal mechanics to spread rapidly.
Designing For Dopamine
- Companies now design collectibles to create dopamine hits via blind-box reveals and limited drops.
- Emotional character design (cute or 'adorably ugly') and social sharing amplify demand.
Speeding Craze Cycles
- The collectible craze cycle has compressed: ideas reach market and fade far faster today than decades ago.
- Cheap tech, contracting, and dropshipping let small creators launch fads quickly.