10 Customer Churn Benchmarks for SaaS Leaders

no statistical alignment between whether satisfied customers stay (CSAT)

inertia is real - make sure you aren't giving your customers a reason to leave

story telling the history of your relationship is a good thing

measurable results is one of the largest factors in longer retention

make sure your customers are measuring results

bridge the gap here, especially if results measuring is difficult

focus on helping your customers utilize your product effectively

Ask good questions as you set up measurement goals