This week, Greg Daines, CEO of ChurnRX joins Jay and Jeff to talk about churn benchmarks. Some key highlights:

• no statistical alignment between whether satisfied customers stay (CSAT)
• inertia is real - make sure you aren't giving your customers a reason to leave
• story telling the history of your relationship is a good thing
• measurable results is one of the largest factors in longer retention
• make sure your customers are measuring results
• bridge the gap here, especially if results measuring is difficult
• focus on helping your customers utilize your product effectively
• Ask good questions as you set up measurement goals

What benchmarks are you seeing as vital towards predicting potential churn?

Connect with Greg

ChurnRX

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