In this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marketing strategy and their approach to content marketing.
Some of the key points Tim discusses in this episode includes:
--> Why they came up with a 'pay $7 for a seven day trial period', even if that meant a hurdle to people trialing for the first time
--> Ahref's in-house model for scoring content (not the traditional funnel model)
--> Common mistakes he sees content marketers making
--> Anatomy of content that converts and how to promote content
--> The two types of on-boarding that leverages content (before and after sign-up) and a lot more...
The Yaag Project