Zorana Ivcevic Pringle: The Creativity Choice

Dr. Zorana Ivcevic Pringle is a Senior Research Scientist at the Yale Center for Emotional Intelligence. Her work has been featured in the Harvard Business Review, US News, Science Daily, and others, and she is a regular contributor to Psychology Today and Creativity Post. Zorana studies many aspects of the creative process, including idea generation but also creative mindsets, creative self-efficacy, and the role of emotions in creativity. Her new book is called The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action. She argues that creativity is a choice--not only choosing in some abstract general way, but she gives advice about how to make creative choices throughout the creative process, from the first idea to the development of the idea. In this interview, she talks about creative mindsets, creative self-efficacy, and harnessing and managing your emotions to maximize creativity.

For more information:

Zorana Ivcevic Pringle's web site

Music by license from SoundStripe:

• "Uptown Lovers Instrumental" by AFTERNOONZ
• "Miss Missy" by AFTERNOONZ
• "What's the Big Deal" by Ryan Saranich

Copyright (c) 2024 Keith Sawyer