AI-Driven Marketer: Master Practical AI Marketing Skills The Age of Artificial Authority (& How to Stand Out In It)
Nov 5, 2025
Dan Sanchez and Ken Freire discuss the challenge of standing out in a sea of AI-generated content. They delve into how personality can differentiate genuine voices from polished AI outputs. Insights on maintaining authenticity while leveraging AI tools are shared, including the use of voice prompting for personal touch. The duo emphasizes the importance of lived experience over imitation and explores how trust and core values shape buying decisions. Creativity is framed as a joyful pursuit, urging marketers to use AI as a tool, not a replacement.
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The Flood Makes Expertise Harder To Spot
- AI is flooding platforms like LinkedIn with polished content and making expertise harder to spot.
- This indistinguishability forces marketers to find new ways to stand out beyond surface polish.
Graphic Design Friend Unconcerned About AI
- Ken describes a graphic design YouTuber who isn't worried about AI despite the looming disruption.
- Dan shares his own design background and says AI already improves novice designers' output significantly.
Design Quality Will Become Commoditized
- Dan predicts AI will make first-shot design quality much higher and commodify polished visuals.
- The same pattern that happened with photos will hit graphic design, threatening many practitioners.